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As a Marketing Analyst Intern at Objective, my task was to create a cohesive campaign to commemorate the 20th Anniversary of Objective Investment Banking and Valuation. I conceptualized and brought to life a complete branding campaign tied together by the four new logos I designed utilizing Figma, Canva and Photoshop
What I did
Results
I presented my campaign proposal to both the Marketing Team and company executives, providing them with the blueprints and conceptual framework to create hype for Objective’s 20th Anniversary. The new logos and graphics I created will be displayed on LinkedIn posts, headers, emails and the company website
Campaign Strategy
Showcase Awards
Credibility
Trust
Promote past success
Stamp Logo
Refresh brand image
Add symbolic meaning
Create brand dimension
Gifting
Demonstrate Appreciation
Reinforce long-term relationships
Differentiate from competitors
Tagline
Company standard
Clientele remembers
Reintroduce brand values
Video Testimonials
Builds company culture
Shared across platforms
Demonstrates personality
Date Est.
Communicates legitimacy and longevity
Proof of success
Highlights experience
Logo Descriptions
Objective 20 Years Stamp Logo
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Anniversary Logo Stamp and Business Card Mock-Up
Objective 20 Years Wreath Logo
Objective 20 Years Skyline Logo
One City. Three Teams
Back
Front
Detail
Concept
OSIDE One city. Three Teams. is a collection and campaign I conceptualized for Frontwave Arena. My goal was to promote Frontwave Arena and its offerings by capitalizing on the loyalty and love Oceanside residents have for their city
The logo I created incorporates the San Diego Clippers, the San Diego Sockers and the Oceanside Shock, all teams who call Frontwave home. After researching trends and content that performed well within the Oceanside community I found the best way to promote Frontwave was by marketing it as an iconic part of the City of Oceanside
You’re not an Oceanside Fan, if you’re not a Frontwave Arena sports fan.