Pedal Electric

A black electric bike with front headlights, shown in a dark environment. The image promotes a long-range electric bike, highlighting features such as 45-80+ mile range, dual hub motors with 2 x 100W, dual suspension, and a 1200WH battery.
Silhouette of a girl riding a bicycle in front of a setting sun.
A person riding an electric bicycle on a flat terrain during sunset, wearing a helmet and sunglasses, with an inspirational message about sustainable commuting.
A couple riding a pedal electric bicycle along a beachside road, wearing helmets and sunglasses, with the ocean and sandy landscape in the background.
Top-down view of a person riding an electric bike, with one hand on the handlebar, showing the bike's front part and the rider's arm and lap.
A woman riding an electric mountain bike on a dirt trail in a forest, wearing a hat and black outfit. An image of a beige electric bike with black wheels and a battery pack, with text about sustainable commuting and electric bikes.
A woman riding an electric mountain bike with a snowboard attached in snowy terrain in front of a black house surrounded by trees, with overcast sky. Text overlay: "Unlock Every Terrain. Explore Further."
A sleek black electric bike with thick tires, handlebars, and a rear cargo rack, featuring the logo 'PEDAL' on the side, set against a plain, light gray background.

Static Ads created for Pedal Electric using Figma and Photoshop

Plae

A woman smiling with her hands on her face in front of a background featuring the repeated word 'plae' in red and pink.
A red tube of pre-workout gloss with a white lightning bolt icon and the words 'plae' and 'Preworkout Gloss' written on it.
Close-up of a person's shoulder and neck with water droplets, featuring a red tube of 'plae Preworkout Gloss' in the background, and text indicating 'coming soon... to your face'.
A collage of six images, including a repeated red and white logo with the words 'plea ple' and a lightning bolt, a close-up photograph of a beige sand dune, a white background with a red lightning bolt graphic and the words 'go pl,' a close-up of a pink fingernail polish swatch, a smiling person with freckles pinching the skin near their eye, and a swirling pattern of beige and white paint.
A smartphone screen displays the word 'place' with each letter having a different textured background, red background, and the website 'plae.com' at the bottom.
A woman in white athletic wear running against a plain sky with a red lightning bolt graphic in the foreground.
A red jar of glow foundation with a white pump dispenser and label that reads "plae" with a lightning bolt symbol and "Glow Foundation" underneath.
A red tube of pre-workout gel labeled 'plae' and 'Preworkout Gloss' with a lightning bolt symbol, alongside a white bottle labeled 'Glow Foundation' with the word 'plae' and a lightning bolt.
Close-up of a woman's face with wet hair and glowing skin, with red text overlay reading 'HOT', 'plae', and 'ready set go'.
A smartphone with a blank screen displaying the word "please" in red outline text and a red lightning bolt icon below.

Graphics created for Plae using Figma, Photoshop and Canva. “plae” is a makeup brand I conceptualized for athletes to wear while working out. Each product is sweat friendly and designed to act as skin care while looking like makeup.

JJ’s Bar-B-Cue

I designed a mock ad, logo, website and label design to convey the specialty and natural feeling of the JJs brand. I incorporated elegant and rustic fonts as well as visuals of the Smokey Mountains to tie each element together into one seamless campaign

Leading this campaign deepened my understanding of how crafting a distinct emotional experience through branding and packaging is key to bringing a brand’s story to life

As Head of Marketing of my team at the Kelley School of Business, I designed and conceptualized branding for “JJs Bar-B-Cue” a company from an I-CORE case study